Digital advertising and marketing: only the best ideas worldwide, since 2003

Gillette Step up for Gold

on July 30, 2012 by Martina Comments

Fun Olympics inspired retail marketing activation for Gillette in Germany. A winner’s podium was placed in the middle of a store, inviting men to step up on it to reach the product. Check out what happens once someone grabbed the displayed ProGlide Golden Edition razor… Read more…

File under: germany, gillette, retail marketing

Gillette Stealth, The Undetectables

on August 16, 2007 by Martina Comments

In the UK Gillette has launched an integrated marketing campaign for the new Gillette Fusion Power Stealth range. Online, they have created a “spy game” called The Undetectables where users are challenged to recover the Stealth razor that has been recently stolen. The advergame is quite nice to play, but actually calling it “spy game” it’s a little bit too much since, as far as I’ve seen, there’s only one level/mission to play. In any case, no matter if you do or do not recover the razor, you can enter a prize draw to win training days at a spy school or, if you aren’t lucky enough, a Gillette razor. The agency behind the game is Haygarth.

File under: advergame, gillette, uk

SMS and win Beckham

on September 5, 2005 by Martina Comments

Italy, Gillette has started a mobile competition tergeting football fans. On the Gillette gels and razors packaging buyers find a code to be texted to a special number with the answer to a quiz question. Winners are notified immediately and will receive a Fifa World Cup 2006 football ball. The competition then goes a step further: by visiting the website www.gillettem3power.com users can enter a draw to win a trip to Madrid with the chance to meet David Beckham, Gillette’s testimonial.

File under: beckham, gillette, mobile marketing

The Best Game Face a Man Can Get

on January 29, 2004 by Martina Comments

Gillette, “The Best a Man Can Get” is going online with a consumer contest with football legend Steve Young and Sports Illustrated magazine. As explained on Advertising UK, men who submit a photo of their “Best Game Face” either on-line at www.mach3turbo.com or in-person at one of three “Game Face Stations” on Jan. 30 and Jan. 31 in Houston are eligible to appear in Sports Illustrated and win prizes worth more than $20,000.

File under: gillette, online competition, prizes

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