A couple of months ago Sony Ericsson has signed a sponsorship agreement with the WTA (which should stand for Women Tennis Association…). Now they are going online with a promotional site for the “Girls on Tour”. Dare Digital took care of the creative, developing an interactive and entertaining online experience. In the Tennis Challenge section you can tests your women tennis knowledge and you can also go “behind the scenes” of the WTA tour getting to know better some of the players.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy