Tag archives: GM

GM promotes “The Hot Button”

General Motors has started a $50 millions campaign to promote its brands in the US with the “Hot Button” program. The first step has been sending out a direct mail piece to 6 million consumers nationwide and will include television, print, Internet and public relations. As explained by DMNews.com on a special web address US consumers have the chance to win one of the 1,000 that GM is giving away until February 29.