Digital advertising and marketing: only the best ideas worldwide, since 2003

Google Maps in 8-Bit April Fools

on March 31, 2012 by Mark Comments

The creative folk over at Google have produced an awesome prank on Google Maps. Shortly after the “upgraded” Google Maps went live, Reddit users posted world landmarks and historic sites that could be viewed on the map: the Parthenon, Area 51, Mount Everest. You can also drag a viking looking dude onto Street Map view for a funky street level view.

Google maps in a cube

on January 16, 2012 by Mark Comments

The people over at Google have done it again by creating a giant cube with a cityscape on every side to promote Google Maps. This labyrinth-type structure can be shifted around and has a blue ball, which represents your car when one looks at Google Maps, rolling around the streets of the miniature city. The ball journeys through the roads promoting the features of Google Maps as it goes. We love this! Read more…

File under: google maps

Volkswagen loves gambling. And consumers do too

on August 23, 2011 by Martina Comments

Selling a car on the base of its fuel consumption is not an easy task. And I can think about the faces of the creatives when they were told the USP for a Volkswagen Golf was the fact that it can drive for over 1500 km on a single tank of fuel. So kudos to Norwegian agency Try for creating such a nice integrated campaign that kicked off on TV and “exploded” online creating buzz and consumer engagement.

MINImaps! Drive your MINI anywhere in the world

on June 20, 2011 by Martina Comments

What happens if you combine Google Maps, Flash and Facebook with a cool automotive brand? MINImaps is the answer. A multi-player driving experience by MINI France that allows you to join a virtual race around the world based on Google Maps, while challenging your friends or complete strangers.

Night Driving experience by Golf

on August 21, 2007 by Martina Comments

And all the people of the lulled and dumbfound town are sleeping now… This is the incipit of Under Milk Wood is a poem Dylan Thomas wrote over fifty years ago that has now become the main theme of a strongly emotional Volkswagen campaign around the concept of Night Driving. The Tv commercial, created by DDB London, is lovely, inspiring and slightly touching. But on www.night-driving.com there’s more than a brilliant video to discover. For example, there is the “usual” call to action for user generated content. Nothing new you would say, but I’m interested, since they’ve partnered with Yahoo!’s platform Jumpcut in order to provide consumers with an easy (and online) tool to create their videos. At the same time I believe it’s weird but interesting to note that they’ve opted for a par condicio (I feel so Latin tonight!), using Google Maps to present and allow people to submit a series of great “night drives” around Europe. I think the site is online already since a couple of months, so apologies if I’m late, but I thought it was worth to keep track on this campaign and this positive online experience created by Tribal DDB London. via [bluurb]

File under: google maps, night driving, volkswagen, yahoo jumpcut

You’ll better use Google Maps…

on December 15, 2005 by Martina Comments

Micropersuasion found out this video promoting Google Maps. You can’t really say if a fan of the service created it or it’s a smart, sneaky marketing action by Google itself. Anyway, it’s quite funny. Watch it here.

File under: google maps, spoof, viral video

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