The google doodle celebrated the 46th anniversary of the original star trek series yesterday. The google logo was transformed into the crew from starship enterprise. People could click through different scenes from the control room to the transportation room - and even a hommage to the worst fight scene of all time.
Does anyone remember any relevant experiences (not ads) for Internet Explorer or Firefox? Chrome just keeps on astounding through interactive demos. B-Reel has just launched Web Lab, a collaborative project for Google Creative Labs based in the Science Museum in London. It lets visitors to the Science Museum (in real life as well as online) interact with five experiments. Read more…
In what sounds like an 80s ‘Trivial Pursuit’ package, Google is demonstrating how collaboration works within Google Docs. This is especially interesting when you share a text with literary greats like Charles Dickens or Edgar Allan Poe. Read more…
I bet many of you have learned the basic building blocks of life with Lego. While we might already be passing it on to our own kids, we still love building with it ourselves. Google Australia have worked with Lego to bring that building experience into the browser, again showing off what Chrome can do. Read more…
Write With Images is an awesome interactive visual experiment made in South America that allows you to write words and sentences and see them translated into a Google Images based visual language. The project, that is terribly fascinating, comes from Santiago Luna Lupo and Mihail Aleksandrov. Read more…
For the last few years I have been convinced that running Facebook ads is a pretty solid strategic choice. At the same time I found them creatively limiting: tiny pics or video thumbnails and condensing the message into a slither of straight-to-the-point copy. In light of Facebook’s multi-billion IPO comes news that Facebook ads are also not quite as effective as we might think. At least when you compare them to those of the other digital ad juggernaut, Google.
I’m sure you noticed the English of my posts is far from being perfect. My accent is the same, I’m probably better than 90% of the Italians but, still, sometime I do feel I’m speaking like Donnie Brasco. Forget about it, there are words I just cannot pronounce right (ask me the difference between team and Tim for example…). Well, I eventually found the perfect website to improve: EasyWay Test. Using Google’s speech recognition technology the site, designed for EasyWay Language Center, helps you improving your pronunciation while also having some fun. Read more…
The ‘Minority Report’ type of technologies just keeps getting closer every day! Google believe technology should work for you — to be there when you need it and get out of your way when you don’t. A team within Google[x] group started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment.
It is getting harder to find things which are actually new. Those ones that make you stop everything you are doing to log in to your blog and write your impressions about what you saw. Sharing has become a commodity. You have not even finished seeing something and you already share it. Sometimes you share without even seeing it. A friend of yours recommends it and, because you trust their good taste, you pass it on. The text turns into, best case scenario, either a compliment or a brief description of what you are passing on. Read more…
Google Street View stop motion animation short made as a personal project by director Tom Jenkins.
Story: A lonely desk toy longs for escape from the dark confines of the office, so he takes a cross country road trip to the Pacific Coast in the only way he can – using a toy car and Google Maps Street View. All screen imagery was animated - there are no screen replacements. Read more…
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy