Digital advertising and marketing: only the best ideas worldwide, since 2003

Got (Real) Milk?

on May 22, 2012 by Martina Comments

Goodby, Silverstein and Partners are back with a new “Got Milk?” campaign called ‘Science of Imitation Milk’. Well, actually more than a campaign to promote milk, it’s a campaign against imitation milk such as almond, soy and coconut milk, which is as interesting as controversial. It consists of two TVC and an interactive website where they educate the public about the ingredients of “imitation milk”. Read more…

File under: Goodby Silverstein & Partners, got milk, interactive website, tvc

Get the Glass & wait (but it’s worth it)

on March 15, 2007 by Martina Comments

If you have a couple of years to wait until the site loads, check out Get The Glass, the latest Got Milk? online campaign. The site is a Flash 3D advergame, an entertaining experience based on one of the most classic board games, starring the Adachi family. After a few seconds on the site, you understand the campaign claim “Get the Glass” which should actually continue with “Chill out, relax, enjoy your glass of Milk and wait for the site to load”. Due to the long loading time the navigation results quite painful, I must say, but the animations are just brilliant and, in the end, you realize that it’s worth waiting. If you care more about aesthetics than on the marketing effectiveness of the site, you will surely like it. Kudos for now, and awards to follow to North Kingdom (a Swedish agency) for the amazing job. via Laurent‘s blog.

File under: advergame, advertainment, got milk

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