Tag archives: green

Lipton, Green but not that Clear

It takes some patience and quite some imagination to understand the metaphors in the Lipton Clear Green site recently launched in The Netherlands.

The site is very nicely done, but it’s not so intuitive (at least for me to get the connection between the chaotic daily life and the Lipton refreshment. I give you a hint… it’s all about pullng the bottle on the left side of the screen…