If you have ever waited for the traffic lights to turn green while sitting in a Golf GTI, you know why people drive them. The GTI is about horse power and about speed. And this is exactly what Dutch agency Achtung! translated into a fun, playful campaign for the German car brand: Try to catch a GTI on the “Volkswagen Bannerbahn”. Read more…
In the UK Volkswagen has launched a cool advergame to promote its Golf GTI models. It’s just another driving game, but you can expect to be at least a bit surprised.
The coolness of the project stays in the game design as well as in the idea of taking us back in time and experience again the fun we had 25 years ago with the Polistil slot car races.
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