Digital advertising and marketing: only the best ideas worldwide, since 2003

Don’t click it, just pin it

on October 16, 2012 by Martina Comments

There are banners you can click, there are banners you can like, there are banners you can buy from. And, now, there are also the banners you can “pin”. This new idea comes from Gucci that has recently created an online media unit with the call to action to “pin” the campaign image on Pinterest. The idea is quite interesting, and it’s probably a media first, but I’m not sure it’s delivering good results in terms of generating awareness of the luxury brand presence on the visual social network. Read more…

File under: gucci, online advertising, Pinterest

Fashion brands falling in love with Instagram

on May 30, 2011 by Martina Comments

TNW had a great article a few days ago on the brands that are moving the first steps on Instagram. If I remember correctly Levi’s Brazil has been among the first early this year, when they started presenting their collection to the Instagram community. Read more…

File under: fashion, gucci

Gucci, welcome to Web 2.0

on September 4, 2006 by Martina Comments

If I tell you that a very traditional, stylish and high fashion brand like Gucci has decided to build its new website without using Flash, the first thing you might think is: “my God, how conservative, old stylish (and boring) they are!”. Well, I’m sorry but this is the wrong exclamation, what I expect you to say is simply “wow!!!”. Yes, “wow”, because Gucci has decided to drop Flash and opt for a much more innovative (and brave, I would say) solution: Web 2.0 technologies - Javascript and Ajax (no, not the football team! , just to name a few. The genious behind the new gucci.com is Wollzelle, a small Austrian agency which created a unique, innovative yet very luxury online experience.

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