The Interactive Advertising Bureau (IAB) last week announced that over 30 of the leading online publishers, representing 65% of total advertising inventory, are or plan to be in compliance with its voluntary Rich Media guidelines Version 2.0 for in-page units. Version 2.0 of the voluntary guidelines builds upon the success of the Universal Ad Package which was issued in April, 2003. The guidelines developed by the Rich Media Task Force are explained in the
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy