Digital advertising and marketing: only the best ideas worldwide, since 2003

Your perfect Harley Davidson weekend

on April 27, 2008 by Martina Comments

In Benelux, Harley Davidson has launched a online marketing effort called “Your perfect Harley Davidson week-end“.

Through an interactive storytelling mechanism, visitors are asked to express their preferences and build up their ideal week-end, from Saturday to Sunday choosing from a range of different activities. At the end of the two days, they are presented with the Harley Davidson model that better fits their lifestyle and tastes.

Harley Davidson’s art-vertising

on March 20, 2006 by Martina Comments

After Nike’s “art”vertising, here we have another example of print ads inspiring and sophisticated. Created by Carmichael Lynch and found on Twenty Four.

V-Rod is a success online

on July 2, 2004 by Martina Comments

The integrated marketing campaign developed by 7seven for Harley Davidson V-Rod has won the Grand Prix Strat�gies de la Publicit� 2004 in the category “Internet”. Launched in France, V-Rod’s microsite, has been supported by email marketing and a press campaign aimed to build awareness of the new motorcycle model, and to create a buzz around it with a dedicated online movie.

File under: harley davidson, v-rod

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