Here’s a question you may have heard before: Can technology be the sole ‘big idea’, the foundation for a whole campaign? And if so, can only technology brands run this sort of ‘tech buzzy’ campaign? The simple answer: Yes and No, respectively. Read more…
It’s hard to draw a bottom line under this festival attracting beyond 50,000 attendees. With all these exclusive panels (yes, including a few dud ones), in-depth interviews and challenging presentations to choose from, naturally YOUR SXSW is not going to be MY SXSW. Add to it the people you happen to meet when queueing, lunching or partying your personal SXSW experience is bound to be even more different from anyone else’s. Read more…
Children with Duchenne Muscular Dystrophy suffer from progressive deterioration of their muscles. The kids lose the ability to use their arms and for example sign their name very early in their life. This is why The Most Powerful Arm, a bionic arm was created. With this robotic arm you can help them by signing a petition to the Australian government, asking them to start important research on the crippling disease.
Ok I know, two posts in a row. But I just found this beautiful video greeting card by Havas Paris agency, and thought I should share it with you.
Lets face it, most of the DSLR cameras out there in the consumer/prosumer market are used in auto or program mode. Sony has jumped on this insight to create a dedicated youtube channel celebrating the “DSLR clueless”.
This is an interesting idea that should be a crowd pleaser for the twitterati. The Metropole Orchestra is currently under threat due to budget cuts. To raise awareness of its plight they invite you to come play on a digital piano and compose a (musical) tweet that just might be played back by the Metropole Orchestra in a live Tweetphony tomorrow (Friday 26th).
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy