Digital advertising and marketing: only the best ideas worldwide, since 2003

The “Beanz” are online

on July 30, 2004 by Martina Comments

Digital agency Swamp has created a new site for Heinz’ baked beans “Beanz”. The product is currently being promoted through Tv and online ads. On Revolution Magazine Simon Breckon, senior brand manager for Heinz Baked Beanz, said:

“Online is a crucial component in targeting our audience and we believe that the great online creative will really get our Superbean message across to our customers.”

File under: beans, heinz, online campaign

Heinz launch “Bite Me” online game

on August 14, 2003 by Martina Comments

A new campaign by Heinz has been launched in the UK. Through the microsite Heinzbiteme.com teenagers can play an advergame or download ringtones. The news is reported on Revolution Web Site.

File under: advergame, bite me, download ringtones, heinz

Heinz opts for Web marketing

on July 2, 2003 by adverblog Comments

Heinz has created a consumer website for all its brands for the first time, making the internet central to its marketing strategy. As Ravi Chandiramani writes on Brand Republic, Heinz has decided to launch HeinzOffers.co.uk to sign-up consumers for opt-in newsletters advertising special offers and discounted prices. The new Web site has been developed by Swamp.

File under: heinz, online marketing, opt-in newsletters, web marketing

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