Digital advertising and marketing: only the best ideas worldwide, since 2003

Hermès aerial ballet

on February 23, 2015 by Bridget Comments

This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris.

Hermès 2014 collection mutates in a quirky film by Julien Vallée

on April 23, 2014 by Bridget Comments

Hermès is an interesting brand. Every year it crafts its collection and communication around one creative theme. The theme for 2014 is ‘Métamorphose’.

The digital campaign to promote the 2014 summer collection enlisted Director Julien Vallée, who created a quirky film showing Read more…

File under: best, DigitasLBi, fashion, Hermès, luxury, Vallee Duhamel

Hermès “Vive Le Sport”

on February 19, 2013 by Bridget Comments

Hermès spring/summer range comes to life in 4 stop motion videos celebrating “sport” in a way that only Hermès could do. The four films were directed by Simon Cahn who formerly worked with Spike Jones on a stop motion film. I really like the Hermés brand because it’s one of the few brands to show such a natural confidence and eccentricity. In addition to croquet & pétanque which might be expected, Hermès also features ping pong and leapfrog.

Video of the day: Hermes “Petit H”

on April 17, 2012 by Martina Comments

Sweet & short little video by Partizan/Darkroom for luxury brand Hermès. Directed by Mary Clerté & Edouard Bertrand, the video animates colorful and witty way a little H or better a “Petit H”. Petit H is a creative workshop that brings together materials, artists and craftsmen in single space, faithful to the exacting standards that characterize Hermès. Read more…

File under: Hermès, video of the day

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