Digital advertising and marketing: only the best ideas worldwide, since 2003

Sweetness and poetry for HP

on January 7, 2007 by Martina Comments

On Ventilate I’ve found the link to HP: Unity Tree. I’m not sure if the site used to be an Advent Calendar during December, and I can’t really say what it has been created for (can you help?), but it’s surely poetic, sweet, and it has been lovely designed and animated. DraftFCB Toronto and The Blackheart Gang are behind it.

File under: animated story, hewlett-packard

Smile, you’re on a branded speed camera

on October 11, 2005 by Martina Comments

Emily from Textually pointed me to this curious news coming from the United Arab Emirates: in Dubai, speed cameras on highway are sponsored. The BBC reports Hewlett Packard is the first brand associating itself to the device. Analyst doubt this is a smart choice, since it only brings a negative image to people’s mind. HP, on the other side, says this is just being a good corporate citizen by trying to persuade people to drive more carefully. Anyway, given the driving speed on Dubai’s highways (it has one of the highest accident rates per capita in the world) I doubt people will even notice the ads…

File under: dubai, hewlett-packard, speed camera

HP, Change and Hype

on February 9, 2004 by Martina Comments

Hewlett Packard today launched its new advertising campaign to date targeting enterprise customers under the banner of “change +hp.” As explained in the press release the campaign will run through multiple channels, with a 16-page insert appearing in today’s Wall Street Journal and New York Times, as well as online advertising, television and outdoor. All the creative can be found on HP website. If you want to know more about HP advertising and marketing initiatives, you can also read an article by Meg Carter on The Guardian, which analyses “Hype” a sponsorship for online artists or, as HP defines it “platform for the designers of tomorrow”. The gallery is also available online, but it’s not clear what is exactly…

File under: hewlett-packard, online campaign

HP Foto-Spass campaign

on November 6, 2003 by Martina Comments

HP has launched a Foto-Spass campaign in Germany on the portal Wissen.de. The creative developed by Chocolate Blue, which includes banner, as well as flyers, tv and print ads can be seen on online on the agency’s web site.

File under: foto-spass, hewlett-packard

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