Digital advertising and marketing: only the best ideas worldwide, since 2003

Levi’s from the original

on March 13, 2007 by Martina Comments

A beautiful Tv spot by BBH for Levi’s.

LEVI'S

I know, maybe beautiful could sound like a banal definition, but it’s really what I think, it’s nice to watch, it shows Levi’s history in ’90 seconds and, on top of this, it has also a great soundtrack.

File under: history, levi's

Once again, the pop-up saga

on January 26, 2004 by Martina Comments

Pop-ups, an eternal controversy. The Guardian gets back to the issue providing different points of view and a brief history of pop-ups. will pop-ups ever be stopped? Excellent question with (almost) no answer. The author of the article, Claire Murphy says:

“There are two arguments being floated about how the saga will evolve. Forrester Research believes that in a few years some websites will market themselves as being pop-up free, gambling the loss of ad revenue on the hope that they can make more money from subscriptions or banner ads. But Carat’s Horler has a more Machiavellian theory. “The technology exists for sites to detect when users have installed ad-blocking technology. If it’s basically a free site, what’s to stop the media owner automatically excluding that user?” Let battle commence …

File under: history, pop-up, saga

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