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Marni at H&M by Sofia Coppola

on February 4, 2012 by Martina Comments

One of the great things about H&M creating special collections with high-end fashion brands is that the advertising of such co-labs is usually as beautiful as the collection itself. The latest commercial has been directed by Sofia Coppola. Read more…

File under: fashion, h&m, marni

H&M Fashion Studio

on September 20, 2009 by Martina Comments

H&M is online with a new website to launch its Fall/Winter collection. Once again they do simple neat things that work very well to present a wide range of items while keeping the experience at least a bit inspirational.

The images of the offline campaign are slightly animated in a Fall mood with blowing wind and falling leaves. Not really exciting, but definitely better than simple static shots. Each outfit comes with three buttons: one for sharing it with the world on a blog, one for commenting on Facebook (once again a smooth simple integration) and one to further explore the styling combination connected to that look.

File under: fashion, h&m

Fashion against AIDS by H&M

on May 30, 2009 by Martina Comments

In Sweden, H&M has launched a project to collect funds and drive awareness around the HIV virus. Fashion against AIDS features a special t-shirt collection designed by a series of international music artists (Tokio Hotel and Cyndi Lauper among the others).

The website is pretty straightforward, you have the celebrities and the t-shirts you can immediately buy through the online store.

File under: aids, h&m, social project

H&M catwalk and Facebook

on March 20, 2009 by Martina Comments

H&M is online with a mini-site that presents and sells its Spring Summer Collection. It looks like a neverending catwalk, where users can change the models’ outfit just with a click.

The changing dress effect is quite amusing, as in the transition models magically get (almost) naked for a second.

File under: facebook, fashion show, h&m

Home shopping according to H&M

on March 8, 2009 by Martina Comments

H&M has launched a new section of its ecommerce website to promote and sell its home collection. It’s a pretty basic website, but it still represent a good reference as it contains all the elements that contribute to a positive online shopping experience.

First of all the website features beautiful high-quality photographs. But the real added value in the product presentation is represented but the fact that all the items are put into context. You don’t simply browse a series of tableclothes, dishclothes and pillows but you actually see how they will look like in an ideal kitchen or living room.

File under: ecommerce, fashion, h&m, home collection

Red bubbles for H&M

on November 10, 2008 by Martina Comments

The collaboration between H&M and Comme de Garcon creates a world made of red bubbles and outfits ready to be explored. The website is simple and effective in presenting the collection and explaining the co-lab, but it misses a bit of magic.

Of course I don’t expect H&M to be inspirational, but given the peculiarity of the project I would have expected an additional touch of coolness. Everything is clean and easy to explore and, as usual, the prices of the items are always there to immediately satisfy your curiosity.

File under: comme de garcon, h&m

H&M’s “Divided” online campaign

on May 12, 2004 by Martina Comments

Swedish fashion brand H&M will start next week an online campaign to promote its summer collection “Divided”. Banners and pop-ups as well as the innovative i-Flash TV format will run through the main German web sites like Lycos, Freenet and Msn. As Horizont (in German) reports, i-Flash ads will contain mini interactive spots that will allow users to browse the new collection and immediately find further information about the products.

File under: divided collection, h&m, i-flash tv

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