Digital advertising and marketing: only the best ideas worldwide, since 2003

A car or a mobile phone?

on July 26, 2005 by Martina Comments

Honda’s Airwave outdoor ad in Japan. This car looks like a Motorola… [via Flickr]

File under: airwave, honda

The new Honda Fr-V is online

on November 15, 2004 by Martina Comments

The promotion in Italyof the new Honda Fr-V has started last week and will last for about ten days. As Pubblicit

Online branding “died” a couple of years ago, with the New Economy’s crash, but now is set to come back thanks to rich media and engaging creative ideas. On E-Commerce Times Sarah Lacy talks about brand advertising on the Internet, starting with an analysis of Honda’s recent efforts. To evaluate the success of an online campaign (from a branding perspective) you don’t have to look at clicks, rather concentrate on pre & post campaign surveys, says analyst Gary Stein of Jupiter Research.

File under: branding online, honda

Automakers: go where the prospect is (Volvo docet)

on December 11, 2003 by Martina Comments

With two out of every three car shoppers gathering information online before making a purchase, guess what’s the best place for automakers to advertise? AutoWeek says it’s the Internet (sounds strange, eh? explaining that both Honda and Toyota have decided to run Web only campaigns through MSN’s network. Volvo docet… It is also interesting to notice that not only the advertising industry press talks about the Web and its potentials. Maybe the Internet is eventually becoming a medium mature enough to be seriously considered by a wider public.

File under: honda, online campaigns, toyota

Tv advertising: the future is online

on July 24, 2003 by adverblog Comments

Interactivity will not kill tv advertising, on the contrary, it will help it. Basically this is the message by John Battelle in his recent article on Business 2.0 concerning Honda television commercial “Cog” which created an online viral buzz.

File under: honda, interactive advertising, tv advertising

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