Digital advertising and marketing: only the best ideas worldwide, since 2003

Interactive Christmas with W+K, HOST and IdeaWorks

on December 19, 2011 by Tim Comments

This Christmas the theme among agencies seems to be connecting the physical with the virtual. Have a look at these examples by Wieden + Kennedy, HOST and IdeaWorks. Klick and tap around for some festive songs and cheerful interactivity. Read more…

File under: host, ideaworks, wieden + kennedy

8th AFA Effectiveness Award Winners

on August 15, 2005 by Martina Comments

Last week the AFA (Australia) announced the winners of the 8th AFA Advertising Effectiveness Awards. The Virgin Mobile campaign by HOST and The Glue Society won the ‘best of show’ award from a total of 72 entries. The campaign delivered $37.9 million in incremental profit and a return on investment of $4.36 for every $1 spent while Virgin outstripped market growth by up to five times. Two other campaigns were awarded with the gold: Clemenger BBDO Sydney’s Hahn premium Light for Lion Nathan Australia, and bellamyhayden with VCD for Sunbeam Electric Blankets.

File under: effectiveness awards, host, the glue society, virgin mobile

Adverblog