In Brazil Huggies has launched the perfect gadget for geeky (and distracted) parents: TweetPee, a sensor + a Twitter-based alert that lets them know every time their baby needs to get changed. Read more…
Huggies Korea takes on Pampers (official olympic sponsors) with this YouTube/UGC campaign “Baby Championships“. Babies and cats have always been top of the charts for UGC. It’s interesting to see a brand transform what is pretty bland UGC content into something that’s shareable. Read more…
Huggies has launched Messmaker, a mini-site that explains through video evidence how their tissues work against any mess babies can do.
Too bad Slap the Mat did exactly the same thing 2 years ago with a better sense of humor.
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