Digital advertising and marketing: only the best ideas worldwide, since 2003

Michelin launches i-mode services

on May 18, 2004 by Martina Comments

Michelin guides are now available for mobile phones. The popular service ViaMichelin which provides maps, itineries and restaurant tips has been launched this week in its I-Mode version. It will be offered in twenty European countries costing only 1 � per month. In Italy it will be available through Wind’s I-Mode portal.

File under: i-mode, michelin, viamichelin

Rabobank believes in I-Mode

on March 15, 2004 by Martina Comments

Dutch bank Rabobank has launched a marketing initiative to connect with its clients through I-Mode. As Emerce (in Dutch) reports, they are currently running an “awareness” campaign to let its clients know about the I-Mode option for mobile banking. Online advertising and direct mailing support the effort in order to reach Rabobank’s goal: 90.000 clients using I-Mode by the end of the year. Good luck

File under: i-mode, rabobank

American Express launches i-Mode site

on January 26, 2004 by Martina Comments

Ogilvy Interactive has developed a new I-Mode website for American Express Italy. According to Pubblicit?alia Italian users, belonging to the Wind network, can now access a lot of information about the credit card, using their cell phone. Once again, there’s a big question mark connected to this news: how many i-Mode users are there in Italy? And how many i-Mode users are interested in accessing American Express information using their mobile phone? I don’t want to be too much controversial, let’s just say it’s a first move action, clients will come…

File under: american express, i-mode

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