Tag archives: IAB

Europe, show me the numbers

It’s quite some time I don’t write about research and numbers (maybe because before I didn’t care much !!??!!) but now in my new position, I have to keep my eyes open on this aspect of the business as well Thanks to the guys @ Marketingfacts (and to the brilliant powe of slideshare!), we can access a few interesting data on online advertising in Europe presented last week in Brussels by the IAB. As you can see, UK leads the way, followed by Germany and France. Actually the info I find more interesting, is that the average expenditure per active user is 39.1€.

File under: IAB, numbers, online advertising europe

Allaboutcookies

The IAB Europe has relaunched the site allaboutcookies.org to help marketers and consumers understand the issues surrounding the use of cookies. The idea is to show how cookies are used, the relationship they have between the website and users’ browsers and why they are key to getting the best from the web. Unfortunately, the site, even if it has been created by the IAB, performs pretty bad on Mac computers. As you can see from the screenshot above some words in the menu aren’t properly displayed.

File under: cookies, europe, IAB

Surf ‘n listen to the radio

According to a research carried out by the IAB and the RAB (Radio Advertising Bureau) in the UK, one in five Internet users listen to the radio while the surf the Web. Netimperative points out that 59 percent of the respondents claimed to have looked for products and services on the Internet after hearing about them on the radio.

File under: IAB, rab, user behavior

The standard for global online ad impression measurement

The IAB has released a new detailed definition and standard for global online ad impression measurement. The guidelines have the support of almost all major online publishers, as well as approximately 35 out of the 37 major online advertising server technologies worldwide. A full copy of the new guidelines is available at: http://www.iab.net/standards/measurement.asp.

File under: ads standard, IAB

IAB: call for feedback

A couple of months ago, IAB issued the guidelines for rich media formats developed by the “Rich Media Task Force”. Now IAB has called for a feedback from the industry, asking marketers, agencies and publishers to fill in a form and share their opinions. To learn more about the initiative, go on MediaPost.

File under: feedback, IAB, rich media, standards

Online advertising strikes back

If The New York Times says it, it must be true… A new report by the Interactive Advertising Bureau and PricewaterhouseCoopers estimates that online advertising revenue in the United States increased 20 percent in 2003, to $7.2 billion. The automotive industry, in particular, is investing hard in Internet advertising. Automakers increased the number of their advertisement 75 percent in 2003, according to Nielsen/NetRatings, while online advertisements by the telecommunications companies increased 31 percent. More details about online advertising fighting back can be found in a press release by DoubleClick and Nielsen//Netratings to introduce the results of an inaugural joint Year in Online Advertising Report for 2003.

File under: estimates, IAB, PricewaterhouseCoopers

Eventually the Rich Media Guidelines

The Interactive Advertising Bureau (IAB) last week announced that over 30 of the leading online publishers, representing 65% of total advertising inventory, are or plan to be in compliance with its voluntary Rich Media guidelines Version 2.0 for in-page units. Version 2.0 of the voluntary guidelines builds upon the success of the Universal Ad Package which was issued in April, 2003. The guidelines developed by the Rich Media Task Force are explained in the

File under: guidelines, IAB, rich media

IAB: record revenue for online advertising

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that online advertising revenue in the United States for Q4 2003 totaled an estimated $2.2 billion, with revenues for the year 2003 are estimated at $7.2 billion. Greg Stuart, President & CEO of the Interactive Advertising Bureau, quoted in the press release, declared:

“I’m not at all surprised at these revenue numbers. Our medium is such that we should expect this positive performance. Based on sound business principles the industry has grown up and become a great competitive advantage for those marketers who have been paying attention. Not exactly a secret weapon any longer, our medium continues to lead where others have fallen off, and smart marketers know it, and are shifting dollars and gaining share.”

File under: IAB, internet advertising, PwC

Online advertising in growing

Probably it doesn’t sound like a scoop, but it’s worth reporting that the third-quarter total marks a 20% increase over the year-earlier period and a 5% rise over second-quarter 2003. Promising numbers have been issued by the Internet Advertising Bureau and PricewaterhouseCoopers.

File under: IAB, online advertising

IAB Acceleration Program

The Interactive Advertising Bureau (IAB) today announced that several IAB member companies will participate in an Acceleration Program designed to hasten the growth of the industry. This will enable the association to immediately initiate programs and projects that will further improve the value of the interactive advertising medium for advertisers and agencies. Participating companies will fund the Acceleration Program by providing pre-paid membership fees worth $5.8 million. Read on the press release on Yahoo! Biz.

File under: acceleration program, IAB, online advertising