Digital advertising and marketing: only the best ideas worldwide, since 2003

IAB UK ready for an advertising push

on November 5, 2003 by Martina Comments

NetImperative reports IAB UK will launch an advertising campaign ‘Online: The interactive ingredient’. The initiative will include print ads, direct mail and industry forums, with a media investment of more than �325,000. Beginning next year a microsite will also be launched and promoted with online banners. The IAB is planning to regularly use marketing campaign to promote its activity and online advertising in general.

File under: advertising campaign, IAB UK

Sometimes they come back

on October 20, 2003 by Martina Comments

According to a new report, by MSN Online Pulse report, produced in conjunction with the IAB, online advertising is about to have a dramatic comeback. MediaGuardian comments today the report’s findings, explaining both the good and the bad news about online advertising future.

File under: IAB UK, online advertising, report

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