Digital advertising and marketing: only the best ideas worldwide, since 2003

Viral marketing is dead…

on July 25, 2003 by adverblog Comments

Wendy M. Grossman, the author of Net.wars and online columist, has an interesting article today entitled: Viral marketing is dead: tell all your friends. She starts talking about a recent meeting run by IAB Uk, than she presents her opinions on online advertising and viral marketing. Even though I don’t agree with everything she says, I believe it’s nice to hear different points of view.

File under: IAB, online advertising effectiveness, viral marketing

Bigger is better

on June 4, 2003 by adverblog Comments

According to new research results released by the Interactive Advertising Bureau bigger ad sizes work better. The study has analysed the effectiveness of different online ad sizes used in the McDonalds’ campaign and has shown that larger larger rich media ads perform better in communicating brand attributes. The news is reported today by Marsha Geller on Mediapost.

File under: banner size, IAB, rich media

IAB: here comes the branding campaign

on June 1, 2003 by adverblog Comments

The Interactive Advertising Bureau (IAB) today launches a new integrated branding campaign aimed at helping marketers understand how they can best employ interactive advertising to more effectively reach their business goals. The first wave of the integrated advertising campaign will appear in print, outdoor and online publications beginning May 28. The campaign profiles marketing executives who have helped their brands become “superheroes” by tapping the potency of interactive in tandem with an overall marketing plan. Read on the press release on IAB’s Web site.

File under: branding online, IAB, industry news

Online advertising works

on May 28, 2003 by adverblog Comments

Keep tuned, interesting news are coming on. Tuesday, June 10th in Toronto, and Wednesday, June 11th in Montreal, the Internet Advertising Bureau of Canada (IAB Canada) will share the results of its U.S. counterpart’s landmark Cross Media Optimization Study (XMOS) that proves online advertising to be successful. If you are eager to learn more about the study, have a look on IAB’s web site.

File under: IAB, online advertising

IAB releases 2002 online ad spend figures

on May 19, 2003 by adverblog Comments

The IAB has released a detailed breakdown of its 2002 online ad spend figures which, it says, proves online has finally ended its reliance on its traditional sectors, including hi-tech and media. Read the news as reported byNew Media Zero.

File under: IAB, online ad spend

VeriSign joins the XMOS research

on May 19, 2003 by adverblog Comments

Verisign will be the first B2B markete to participate in the Cross Media Optimization Study (XMOS) promoted by the Interactive Advertising Bureau (IAB). Completed XMOS research results are currently available for Unilever, McDonalds, Colgate-Palmolive and Kimberly-Clark. Read the full press release on IAB’s site.

File under: IAB, online standards, research

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