Tag archives: ice age 2

The Ice Age is back (with a viral)

One of my favourite animated films ever “Ice Age” is about to come back with the second episode. To promote the upcoming movie release, Twentieth Century Fox has created a viral marketing campaign featuring one of the funniest characters, Sid the Sloth. The Bling My Sid site allows users to “dress” Sid and share their creation with other visitors who can also vote for it. Below you can see what I came up with… Maybe you cannot tell I work for a fashion brand now [news via New Media Age]