Digital advertising and marketing: only the best ideas worldwide, since 2003

Yahoo! Messenger open for ads

on July 21, 2005 by Martina Comments

Yahoo! UK is about to start selling ads on it IM service. The first advertiser on the Messenger will be fashion brand FCUK which will allow users to customize the IM avatars with its latest collections. Quoted on Brand Republic, Darren Cairns, head of marketing for Yahoo! Messenger, explained this is an excellent marketing opportunity to target the “i-generation” (???) of 16 to 34 years old Internet users.

File under: fcuk, IM advertising, yahoo messenger

Online Adv: don’t forget of media players

on February 12, 2004 by Martina Comments

The power of the Internet as an advertising media goes beyond the browser. The latest trends talk about “desktop” advertising, but Instant messaging promotions are doing pretty well too. The new possibilities of getting in touch with the consumer through a computer are analyzed on IAR, quoting the opinion of Andy Jedynak, senior VP and general manager of desktop app WeatherBug who says that:

Internet apps are better than a Web site for targeting people. You don’t have to load from the Web. Since users go to so much trouble to download the app, there’s more loyalty, and when there’s more loyalty, advertising is more effective.

Apparently, marketers now have new tools to create surround advertising session (and don’t forget of media players!).

File under: beyond browser, IM advertising, surround advertising sessions

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