HWW Mobile has launched a new Telstra imode� site built specifically for the Museum of Contemporary Art (MCA) in Sydney. The service will run during the Bridget Riley Exhibition, until 6th March 2005. Jennifer Wilson, Head of HWW Mobile, said:
“We wanted to find a way to make this exhibit intimate and unique for each visitor, and few things are more intimate than a mobile phone. As content specialists, HWW recognises the importance of contextual information. Tying the audio commentary of the exhibit into a Telstra i-mode� experience adds another layer to the experience of viewing Bridget�s work. HWW Mobile ensures that the technology in the mobile experience is transparent, letting the content shine through.”adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy