Esure, a UK based online insurance firm has launched a new email marketing campaign to promote its its car and home insurance services. Brand Republic reports that the campaign, which features personalised email messages has been developed by Inbox Media, following the style of Esure current press ads. Chris Bowden, marketing manager of Esure, said:
“Initial feedback is extremely good and I am confident that this unique approach to financial services marketing will really hit the spot with consumers.”adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy