Digital advertising and marketing: only the best ideas worldwide, since 2003

Meet Honda and her friends

on October 27, 2005 by Martina Comments

Thanks to Cleo I’ve found out about the The (Honda) Element and Friends Web Site. It’s a nice videogame-style interactive experience where you drive around your Honda to meet strange but cute animals like the platypus and the opossum. I think it has been created to target kids. Today I already posted about BMW targeting drivers’ children with downloadable paper cars… Are kids the new influentials in buying a car?

File under: honda, influentials, kids

America’s key influentials are online

on July 22, 2003 by Martina Comments

America’s “Influentials” — a demographic of business networkers, news junkies and community movers and shakers — prefer the Internet to any other media for acquiring their daily information, according to a new study that you can read about on Adage.

File under: influentials, information gathering, online

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