Tag archives: intel

Lights. Camera. Tablet! > Intel is back with 4th social film

Intel is back again with the 4th season of the ‘Inside Films’ series.  The latest social film is titled “What Lives Inside” and this time the collaboration is between Intel and Dell (rather than Intel and Toshiba).  The agency behind it all is Pereira & O’Dell.

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Intel Me The Musical

Intel is at it again (think Museum of Me) delving into your facebook profile and pulling out information that creates a musical of your timeline. It’s a bit of fun, but it’s nothing ground-breaking. Have a go for yourself… Read more…

Toshiba - The Beauty Inside

Really nice short film and social tie-in made by Intel and Toshiba to show that every day you wake up different but one thing always reamins constant, and you could play the lead role. Watch the film first (6 mins) and then watch the ‘making of’ after. Thanks Clement Lam for the tip. Read more…

Creative technology & fashion

This is a very interesting collaboration.  Intel and Franck Sorbier partnered to produce a new type of fashion show as part of the creators project.  In this show, there was no walk on the cat walk - with only one “physical” dress, the rest was projection mapping.   Read more…

Intel & the House of Flying Laptops

This post if for the fans of big productions, and I know we are quite a few out there. Directed by Daniel Kleinman, the man behind several title sequences in James Bond movies, the new Intel global campaign make “everything else seems old-fashioned”. A spaghetti western and a Crouching Tiger Hidden Dragon style TVC prove once again that Intel, despite behind a product behind a product, is a pretty cool brand who works hard to keep such coolness alive & kicky. Read more…

Intel Ultrabook Temptations

Intel has launched an international experiental campaign called “Ultrabook Temptations” featuring a series of six light-hearted social experiments. They consist of a variety of ‘Volkswagen Fun Theory’-style set ups in public, across Australia, Indonesia and Thailand. Everything was based on the question “What would you do for an Ultrabook computer?” with the laptop literally rotating in a glas cube in front of the participants. Read more…

Museum of Me (again)

Our fellow interactive design and advertising bloggers FWA have crowned their site of the year 2011. We wrote about it back in May. Since so many well-respected jurors were easily in agreement, and because it is an inspiration for being in this business, here is the quite artistic case study of Intel’s Museum of Me. Read more…

Can you be THE driver?

Have you got what it takes to be a Formula 1 driver? In case you’re asking yourself this question, Intel has recently launched a website that helps you finding the answer.

Developed by Hello Design the site offers a bunch of ability challenges to test your reactivity.

It’s a nice branding exercise for Intel that reinforces its association with the Formula 1 world. What I like in particular is the fact that it isn’t only a driving game, meaning that they put a bit of an effort in creating something different.

Silicon Commander

Intel Hong Kong, via MRM has built a pretty cool online game. Step into a futuristic era where technology is all-encompassing and Silicon is the lifeblood for any and all operations. You are the Superuser… An administrator holding unlimited access privileges within your base of operations, the Domain. Your mission? From your Control Center, you command a fleet of intelligent robots known as Clients who gather Silicon and help you do battle. Some are enabled with advanced technology giving you enhanced manageability, improved security and better performance. Agents of Chaos, including viruses, hackers and spyware are targeting your Clients and affecting your daily routines. Do you have the IT know-how and managerial skills to handle your fleet, control your budget and maximize productivity to gather more Silicon than the competition? I didn’t but had a lot of fun giving it a go.

It’s time for the “Digital Joy”

I’m sorry I can’t be positive when I read about such campaigns. I have nothing against Microsoft or Intel, I just believe the theme they have chosen is rather depressing. The “Digital Joy” concept summarizes the negative aspects of contemporary lifestyles. I don’t want the brands to take me back to the countryside, I’m perfectly aware of the technology’s pervasiness, and I couldn’t probably leave without my cell phone or my iBook. What I don’t like is the association of the concept of joy to the digital world that is around us. Let’s try to keep things simple and don’t celebrate the Big Brother becoming part of our lifes. Ok, enough with boring personal comments, here is the link to the campaign description: the press release by Intel presenting the integrated marketing effort created by Deutsch.