Digital advertising and marketing: only the best ideas worldwide, since 2003

Interactive ads increase brand awareness

on January 13, 2004 by Martina Comments

A new research by Dynamic Logic MarketNorms confirms that interactive ads increase brand awareness to a greater extent than non-interactive ones. As explained on Revolution Magazine, consumers exposed to interactive ads felt more favourably towards the brand than when exposed to a non-interactive ad, and intent to purchase was 2.9% higher.

File under: brand awareness, interactive ads, purchase intent, research

The future of online advertising

on May 19, 2003 by Martina Comments

The future of online advertising is in applications, not in ads. This is briefly the idea expressed today by Sean Carton on ClickZ.com. He points out the advertisers using the Internet need to involve the user in new and unique experiences that one-way broadcast media can’t possibly accomplish. The topic is extremely interesting and it’s indeed one of the main field in which Adverblog.com is going to focus in the near future.

File under: advertainment, interactive ads, user experience

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