ASOS has launched a global digital interactive campaign for menswear, by Bartle Bogle Hegarty and Stinkdigital. The platform “urban tour” promotes the autumn/winter 2011 menswear collection. It focuses on the latest trends in culture, music, art and fashion from seven cities – London, New York, Los Angeles, Berlin, Paris, Tokyo and Shanghai. Three films were shot that focus on London, Paris and Tokyo and feature extreme examples of raw talent from performance artists.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy