Digital advertising and marketing: only the best ideas worldwide, since 2003

The Art of Packing from Louis Vuitton

on June 26, 2012 by Martina Comments

Even if I would say I already master the art of packing given the amount of travel I’ve been going through this year, I can’t help loving this interactive experience by Louis Vuitton. What a great way to present not only its luggage collection but also the wide range of apparel, shoes and accessories produced by the French luxury brand. Read more…

File under: interactive video, louis vuitton, online experience

3M: interactivity at its best

on May 18, 2005 by Martina Comments

3M UK has launched a massive integrated digital campaign with online advertising, email marketing and online PR, plus a dedicated website: www.3meverywhere.com. The site showcases 3M’s products but most of all hosts an online competition with an advergame to be played watching an interactive film. The game idea is lovely, it engages and entertains while showcasing 3M’s products. It’s one of the best examples of interactivity I’ve ever seen. 3M’s initiative is particularly attractive also because it’s the first of its kind in the B2B sector where usually, as pointed out by Daniel Bonner, creative director at AKQA, advertising tends to be rather bland. As said, the excellent creativity is by AKQA (Congrats!!! I loved the site). [news via E-Consultancy]

File under: 3M, akqa, interactive video

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