Digital advertising and marketing: only the best ideas worldwide, since 2003

Interview Series V20 - Damian Royce

on June 9, 2011 by Mark Comments

Today in our interview series we speak with Damian Royce, outgoing creative director of Clemenger BBDO, Melbourne and soon to be a creative director at WHYBIN\TBWA\TEQUILA, Melbourne. Damian has judged at many major global award shows and has been recognised at numerous international awards for his interactive and integrated work, including gold at Cannes.

Interview series v15 - Nathan Cooper

on May 13, 2011 by Martina Comments

Here we are again with our interview series. Today we meet with Nathan Cooper, Creative Director at Anomaly London and jury member at this year’s One Show Interactive.

Q1. What is the number one thing about your job that gets you out of bed in the morning? I go to work everyday because I like the idea that, as someone that works in this industry, I might be able to make something that has a use or value to someone - something that people might want to look at or play with.

Q2. What are your favorite sites/digi campaigns right now? Heineken Star Player and The Worlds Biggest Pacman, both of which are games…

Q3. Who is the new kid on the block - the agency/business to watch for the future? Google Creative Lab, Facebook Creative Lab (which I’m guessing will happen soon) and all the other tech companies that will undoubtedly do the same. These people are creating the most interesting stuff right now, because they don’t look at what we do in the same way we do.

Meet Chuck Porter

on July 11, 2005 by Martina Comments

I have an idea has an interview with Chuck Porter, Chairman of Crispin Porter + Bogusky. He talks about the “Truth” campaign against smoke launched in 1997, which proved to be one of the most effective social marketing campaigns ever. Furthermore Chuck tells about his experience as freelance and shares his opinion on focus groups:

I think focus groups are good for certain things. I think they can help you in coming to a potent strategy. I think they can help with that. I think that focus groups can be good for product research, to see if they like something to eat or the way a car looks or whatever. I think focus groups can be useful for that. I think focus groups, in terms of focus grouping creative is a disaster. Because they’ll all say what you think they should say.

File under: chuck porter, Crispin Porter + Bogusky, focus groups, interviews

The perfect job: matchmaking

on February 16, 2004 by Martina Comments

El Mundo, a Spanish magazine, presents an interview with Marc Simoncini, founder of Meetic, the matchmaking community. Mr Simoncini is enthusiastic about his job and says:

“”Me gusta lo que hago, gano dinero y reparto felicidad: tengo el trabajo perfecto”

He likes what he does, he earns money, he distributes happines: he’s got the perfect job…

File under: interviews, meetic

New York City as a brand

on October 15, 2003 by Martina Comments

Reveries presents a very interesting interview with Joe Perello Chief Marketing Officer, New York City. A long conversation in which Mr Perello explains NYC as a brand and the integrated marketing strategies to promote it.

File under: branding, interviews, nyc

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