Tag archives: iphone

Samsung’s Next Big Thing Part 2

Feel like the new iPhone 5 has let you down? Samsung have exploited the general disappointment among Apple fan boys with this new installment of ‘The Next Big Thing is Already Here’. Read more…

Samsung versus Apple

Samsung is taking a clever stab at the self-hypnotising Apple fanboy community. You know the ones, camping outside an Apple temple, turning their wait for a new iPhone into an event of massive (blogging and tweeting) proportion. I love the piss take even if the Samsung Galaxy S II owners come off slightly smug. Read more…

Bjork’s Biophilia App Album

Once again Björk offers a great unique experience.

For the release of her new album Biophilia, the full biophilia app suite is also out now for ipad, iphone and ipod touch.

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The Death Revealer, the app worth talking about

Over the last few months we have seen quite a few iPhone apps that using GPS and augmented reality try to take over the city landscape and tell stories on what happened in specific locations. AR to play games, AR to discover locations & movie scenes etc… This idea, named The Death Revealer, coming from Russia might strike you like a punch in your stomach. And that’s good. That’s its goal. Read more…

Housekeeping goes social (and mobile)

Branded iPhone applications need one characteristic to be successful and appreciated by consumers: they need to be useful and, possibly, worth talking about to friends. I was quite doubtful when I received an email from Tide PR people promoting “The Tide Stain Brain”. But I was wrong, the insight the used and the service they want to provide is pretty good: a guide to stain removal, an application that helps consumers finding and sharing solutions for stains.

If you don’t have an iPhone you can still check out the online version of the app, not as since, but probably as useful.

The iPhone and the App Store contradictions

Marta Kagan recently put online a useful presentation on branded applications for the iPhone, considered as the next generation of immersive mobile branding. Her slideshow gives me the opportunity to spend a couple of words on the huge contradictions I see on App Store if you take the digital marketer point of view.

We are talking so much about the digital world, where everything and everybody is connected, where you can discover and get to know great ideas and great people from all around the world, global meets local etc, etc, etc… But, but, but the Apple App Store is far from being a global store. If you are based in Italy for example, very often you can’t buy nor even download for the applications developed in the US, and viceversa.

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