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The snooze of shame

on September 22, 2011 by Martina Comments

I took this personal. Ever since I moved to the North West of the United States I had to significantly change my habits. No more relaxed 8 AM Italian styles wake ups, my alarm is now set to 6.30 AM and God knows how many times I hit the snooze button. But maybe, eventually, I’ve found a solution to get up straight away. It’s called Okite (which means “wake up” Japanese) and it’s a “nasty” iPhone alarm clock that is connected to your Twitter account, and is programmed to tweet embarrassing messages every time you hit the snooze button.

Augmented Reality Cinema

on June 20, 2011 by Martina Comments

Are you a movie fan and iPhone owner? Augmented Reality Cinema is the app for you. A mobile application that allows you to walk around London and discover all the places where movies have been shot. Just point your iPhone in the direction of a sweetspot and replay the movie scene that was shot there. Read more…

File under: augmented reality, iphone apps

Blue Bloods transforms a billboard into a virtual shooting range

on June 16, 2011 by Martina Comments

From Spain, an outdoor campaign that adds an new twist to interactive billboards. The McDonald’s OOH Ping Pong we posted last week generated a lot of attention. To me, this execution is even better, since the game is not just a gimmick but its concept is actually very well connected to the product (Blue Bloods, the TV series) it’s promoting.

Budweiser Ice Cold Index

on June 13, 2011 by Martina Comments

The hotter the day, the less you pay. It’s this easy. Download the Budweiser application on your smartphone (works on iPhone, Android, Blackberry and Nokia) and get discounts or even a free beer if the weather is very hot.

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