Durex’s main aim was to make talking about condoms less embarrassing to ‘first time lovers’. So they created The Naked Box - a lighthearted and playful design competition, with a fun set of sharable tools (Like the Vibrating Pencil, Ribbed Roller and of course, The Rubber!) Thanks Elena George and Claire Blandy (From iris Worldwide, London).
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy