Tag archives: japan

MUJI TO GO

Japanese brand MUJI just launched a global campaign for MUJI to GO: the collection which merchandises for travel goods “Good Travels with Good Products”. One family has a chance to win a trip to anywhere by All Nippon Airway flight. They will be 3D scanned at the airport when they will depart and will receive their 3D figures at the destination. What a cool souvenir! Ten families have a chance to win a free 3D miniature figure when you purchase $30+ at any MUJI stores, you will get serial numbers to apply the contest. In addition to those prizes, customers can take 3D photos and 360 degree scan at stores in Tokyo, Osaka, Shanghai and New York, the 3D data will be downloadable and can share on Facebook.

Ordinary Japanese as Superheros

Cool trend happening in Japan… Ordinary school kids acting out superhero actions in still images. So much better than ‘milking’. Read more…

NIKE RUN LIKE ME

There are loads of runners in Tokyo right now for a big running event this week, the Tokyo Marathon 2013. Joseph Tame is one of the famous runners of the Tokyo Marathon, every year he runs with his unique running style and costume. 2012 July, a project called “RUN LIKE ME” by Nike Japan, he had pledged to run longer, and he wanted all Facebook fans to help him do it. For every ‘like’ the RUN LIKE ME page receives, Joseph ran 100 meters more. You can watch Joseph’s running experience recap, powered by the Nike Lunar Glide 4, the shoe designed to cushion your stride and enable you to run longer.

Please watch the video and you will see how it worked.

Subaru minicar music player

In order to tell Subaru’s collision-avoidance technology called ‘EYESIGHT’, Subaru equips the pair of forward-facing stereoscopic cameras mounted inside of mini cars. Not only the mini cars have the cameras, but they have sound speakers within. The film will tell you how the collision-avoidance technology works at chaotic environment. In addition, you can enjoy listening to the music composed by Subaru mini cars!

Read more…

OMOTE 3D SHASHIN KAN

Japanese creative labo PARTY has launched a unique installation by leveraging 3D printer. You can create your mini-figure by scanning yourself, small size 10cm figure will cost you app USD 255. The exhibition takes place at Harajuku Tokyo from November 24th to January 14th 2013. More information is http://omote3d.com/

You can see how this figure is made and how it lives.

Nissan Japan’s Best Scrolling Site Ever

Cool scrolling on this page for Nissan in Japan. It takes you on a journey at your own pace and once you reach the end you are familiar with the benefits of the car and can enjoy doing the whole thing again in reverse. Give it a try.

NIKE SHOE BOXXXX

NIKE has been releasing masterpieces for over 40 years. Now, NIKE brings these shoes back to life in the digital world at Facebook. It’s called “NIKE SHOE BOXXXX” You can collect and trade the shoes with your friends, or even with those whom you’ve never met yet. You can also discover the stories behind these masterpieces, and win the right to buy them. I think sneaker heads will love this app, there are Japanese and English version available.

https://apps.facebook.com/nike-shoe-boxxxx/

UNIQLO Pinterest “Dry Mesh Project”

This is my first digital marketing project since I joined Uniqlo. I am a bit embarrased to share my project with you…

Uniqlo and NYC based Firstborn team up for a project that owns Pinterest. To wake Pinterest users from a scrolling slumber, Uniqlo created 100 separate shell Pinterest accounts that pinned images simultaneously. As users scrolled down their favorite categories, they came across all the images, which combined to create giant mosaics that “animated” when scrolled through. Read more…

The art of sushi: lasercut design nori

Product innovation meets branding in this incredible project made in Japan. IS&BBDO has created a series of laser-cut seaweed for rolling sushi. The client is Umino Seaweed Shop, who is now selling five designs inspired to elements of the Japanese symbolism like, for example, cherry blossoms and tortoise shells. Read more…

Nike Free Face

Nike Free shoes are super comfy and flexible, you can squeeze them with your hands and now also with your… face! Nike Free Face is a fun web application just launched in Japan that allows you to bend, twist and control the Nike Free sole using the power of your face through a webcam. Read more…