Jung Von Matt are back again with another clever stunt, this time to promote the digital issue of the Neuer Zürcher Zeitung. I love the surprise factor that comes from pimping a lo-fi support with technology. It’s a good example contextual marketing - showing people the value of real-time news services whilst they are ready the printed edition.
Pro Infirmis is a Swiss organisation dedicated to achieving equal status and opportunities for handicapped people. Together with Jung von Matt they conducted an experiment: Rebuild manequins to match the actual bodies of handicapped people and use them in a regular fashion boutique. How will people react? Read more…
Is this the first facebook museum? An interesting story of a little known Swiss village called Obermutten that’s just created a museum to exhibit all the lovely gifts sent in from their facebook fans.
That’s the question Jung Von Matt asked many of the 50,000 creatives that use Lorem Ipsum each day to fill layouts with dummy text. A clever way to catch the eye and attention of art directors and invite them to join an agency where they will be teamed up with a great copy partner.
Augmented Reality games are heating up in different parts of the world: As MINI’s Getaway had proven that Stockholm can unite in a hunt for an elusive MINI Countryman, New Balance in New York and Vodafone in Germany are following in their (running) footsteps. The aim: use smartphones to move people into stores. Read more…
I love these ads Tim sent me. They did a lovely job despite the fact they are playing with stereotypes. Excellent art direction. Copy says: There’s more to Thuringia than you might think.
Jung von Matt, Germany for an exposition dedicated to Salvador Dali. [via A/D Goodness]
Jung von Matt “Du bist Deutschland” campaign (You are Germany), to self-promote Germany among Germans.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy