Jung von Matt Hamburg

OBI Renovated Billboards

on March 18, 2014 by Tim Comments

If you’re a DIY store, why create ugly looking, retail billboards if you can let the work speak for itself. OBI, Germany’s biggest DIY chain renovated run-down flats near their stores and used the outside (in the size of a billboard) as their ‘ad’.

Men’s toilet guerilla marketing

on March 28, 2006 by Martina Comments

Leif (thanks!) just sent me this guerrilla marketing campaign for Bild, a popular newspaper in Germany. During the German Art Directors Club awards show in Berlin last week, Jung von Matt Hamburg “decorated” the men’s toilets with a special mirror. While performing their physiological duties men could actually look at their best friend with a slogan below “Nothing’s harder than the truth”.

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