Digital advertising and marketing: only the best ideas worldwide, since 2003

Marketers don’t get SEM results right

on September 9, 2005 by Martina Comments

According to a new study by JupiterResearch, most companies don’t get search engine marketing right, in the sense they evaluate the results in the wrong way. ClickZ reports there is a lack of measurement of business goals, with many marketers unable to tie conversions to search marketing activities. Basically, what the research points out is that, despite its growing popularity, search engine marketing is still rather immature. Most of the times it is just a “one shot” activity, and it isn’t fully integrated in the brand marketing strategy.

E-mail marketing isn’t dead

on March 19, 2004 by Martina Comments

A new report by Jupiter Research forecasts that spending on e-mail marketing in the U.S. will rise from $2.1 billion in 2003 to $6.1 billion in 2008. The press release explains three factors will be critical in driving the market: the dramatic cost reductions of e-mail marketing, the growth of sponsored and acquisition e-mail campaigns and the ever-increasing challenges presented by spam. Customer retention e-mail campaigns account the greatest share of non-spam e-mail marketing campaigns.

File under: email marketing, jupiter research

It’s rich media time (maybe)

on September 29, 2003 by Martina Comments

Advertisers plan to put significantly more money into rich and streaming media in the next year, BUT… they are concerned about ROI and high costs. IAR reports the results of a recent survey by Jupiter Research on rich and streaming media. Rich media will account 11% of online ad spending in 2004, while streaming media will growth up to 4%. In 2005, rich media will represent 15 percent of online ad spending, and streaming will account for 6 percent.

File under: jupiter research, rich media, streaming media

Paid Search Is ‘Hot’

on August 1, 2003 by Martina Comments

Paid search, a form of online advertising, will increase almost 50 percent this year to $1.6 billion, powering a modest recovery in web advertising. Jupiter Research expects online display ad sales to turn around next year, growing by 15 percent. In 2005 and 2006, the growth rate is projected to be 20 percent. More on TechWeb.

File under: jupiter research, paid search advertising, web advertising recovery

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