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No more cartoons for food advertising?

on November 14, 2005 by Martina Comments

In the UK, food advertising to children using cartoons characters and celebrities might soon be banned. Brandrepublic (sub. req.) reports the Department of Health believes role models for children should not be used to endorse nor promote products high in fat, salt or sugar. Can you imagine Kellogg’s without Tony the Tiger? (but are cereals junk food?) If a law will pass, we can definitely foresee big problems for food brands which are also often promoting their products in co-marketing deals with movie releases.

File under: cartoons in food advertising, kellogg's, tiger

Kellogg’s spot in Almodovar style

on August 8, 2005 by Martina Comments

Lapiz Advertising for Kellogg’s Frosted Flakes, looks like an Addam’s family video filmed with a touch of Almodovar style. This TV ad won the silver ad at the Effie Awards 2005 in the category “hispanic”.

File under: almodovar, kellogg's, lapiz advertising

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