Digital advertising and marketing: only the best ideas worldwide, since 2003

King Kong on your iPod

on November 9, 2005 by Martina Comments

Through Apple’s website, the King Kong movie trailer is available for the iPod video also. I’ve found the link on iLounge, and I suggest you reading the entry because of the interesting comments users posted.

File under: apple, ipod, king kong, trailer

King Kong eats Pringles

on October 26, 2005 by Martina Comments

The movie King Kong is currently being promoted throughout Europe with an co-marketing campaign together with Pringles. A mini-site (by Grey Interactive) is online featuring the trailer, some downloadable goodies and a few e-cards which aren’t really worth sending. Try leaving the site in the background… sometimes you hear King Kong’s steps and the screen starts shaking. Two advergames are also part of the online effort. Kong Jump (by Inbox Digital) will take a lucky winner to New Zealand. The other one, Find Kong, reproduces the popular three-cards game… you bet your bananas to win

Volkswagen promotes King Kong

on June 28, 2005 by Martina Comments

If you remember, Batman used to drive a Citroen so now it’s not strange to find out King Kong drives a Volkswagen. Confirming a consolidated co-marketing trend connecting Hollywood and the automotive industry, Volkswagen has launched an “entertainment” section on its website to present the upcoming movie directed by Peter Jackson. If you’re a movie fan, it’s worth visiting, because the content actually brings you behind the scenes.

File under: co-marketing, king kong, volkswagen

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