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Tag archives: kotex
Is this the smartest brand use of Pinterest yet?
With the huge growth that Pinterest has been experiencing in the last few months, and which we’ve talked about here previously, it was only a matter of time until brands started to use Pinterest for tactical executions. This one could potentially be the one of the simplest, yet smartest yet. Read more…
Branding campaign for Kotex
An advergame (Poppit?) and a quiz have been launched by Kimberly-Clark to promote its Kotex brand. MediaPost explains the internet effort will include a video of an animated ad, which will be shown on sites visited by women aged 18-24.
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