Digital advertising and marketing: only the best ideas worldwide, since 2003

Land Rover pushes G4 challenge across new media

on February 3, 2006 by Martina Comments

Land Rover has launched a new website to support its G4 challenge where finalists from 18 countries compete in extreme sports including rock climbing and kayaking over four weeks in April, across Thailand, Laos, Brazil and Bolivia, for a chance to win a Land Rover. As reported on BrandRepublic (sub. req). an intensive new media marketing activity will support the competition, with emails sent out to the Land Rover database, online advertising, a dedicated WAP site and special 30″ film to be broadcasted on mobile phones. The agency behind the campaign is Freestyle New Media.

File under: challenge, g4, integrated marketing, land rover

A mobile advergame for Range Rover

on August 5, 2005 by Martina Comments

In the UK, Land Rover is promoting its new Range Rover Sport Tourer with a mobile game created by Blue Sphere Games. The game takes drivers to some of the world’s most famous landmarks such as Mount Rushmore, the Pyramids or the Great Wall of China. The challenge is not only to drive through as fast as you can, but also to take pictures of the landmark you’re visiting during the driving stage. Quoted on Digital Bulletin, Land Rover said that the game is the first of many planned for future Land Rover and Range Rover models.

File under: blue sphere games, branded entertainment, land rover, mobile advergame, mobile game, range rover

Land Rover like Batman

on July 6, 2005 by Martina Comments

Rainey Kelly Campbell Roalfe/Y&R for Land Rover Defender. Defender. Go beyond. [ad via BrandRepublic]

File under: defender, go beyond, land rover, Rainey Kelly Campbell Roalfe/Y&R

Land Rover presents Defender “Experience”

on October 1, 2004 by Martina Comments

German agency Syzygy has developed a micro-site for Land Rover’s Defender “Experience” limited edition. The Defender Experience‘s site features a nice Flash animation in which users can explore the vehicle’s equipment.

File under: defender experience, land rover

Successful video-email campaign by Land Rover

on August 28, 2003 by Martina Comments

Horizon.net reports that Land Rover has run a successful video-email campaign in Germany using the technology provided by Activestream. E-mails with video content have been opened by 70% of the people who received them, with a 19,8% click-through for further information.

File under: germany, land rover, video-email

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