Digital advertising and marketing: only the best ideas worldwide, since 2003

Audi R8 plays Simon says…

on December 11, 2012 by Mark Comments

Lighter (and faster) than ever, it looks that you can play “Simon says” with an Audi R8… what a cool car: Read more…

File under: audi, car, fast, light, R8, says, Simon

The thing that stunned me the most about this campaign from Colombia is that being a river the only way to reach their target audience that was what they used as the media vehicle. Done by Lowe SSP3 from Colombia, the image of the river full of light is one of the most touching and beautiful things i’ve seen lately:

File under: cannes, Colombia, light, lions, Rivers, Titanium, war

Konica Minolta: light and poetry

on June 17, 2009 by Martina Comments

Weird enough, this is the second post in a few days that talks about digital and poetry. Dani wrote the other day about the BBC cool way to promote a poetry show online. Now I post about this piece of work launched by Konica Minolta to introduce OLED lighting to the masses.

Ok, I admit I’m a kind of sensitive person… but I really like the softness and kindness of the website. Recreating the emotional impact of the light online wasn’t easy, and I think they managed to make content interesting and pleasant.

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