After stunning cases such as “Big shadow” or “Rec You”, japanese agency GT Tokyo can be considered as having one of the most original approaches on digital ways of communication.
I think this campaign called Love Distance that they created last November for Sagami Original is fantastic too. Sagami produces the thinnest condom in the world (0.02mm thin) and to promote this they created a story about two lovers living in Fukuoka and Tokyo respectively, separated 1000 kilometers from each other. To prove their love, they run to meet on Christmas Eve.
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