Digital advertising and marketing: only the best ideas worldwide, since 2003

Nokia and Lycos promote the 3230

on May 26, 2005 by Martina Comments

Nokia is promoting its 3230 model in Italy with an online marketing effort together with Lycos. The Lycos chat (which counts on 800.000 registered users) will be personalised with the Nokia’s brand, and will promote in particular the “Street Stuff” tour which will present the 3230 smartphone around the country. Rich media ads and leaderboards as well as email marketing will be part of the campaign. [News via Pubblicità Italia]

File under: chat advertising, lycos, nokia

The love search engine

on February 24, 2005 by Martina Comments

Lycos Dating Service is a new search engine based on database containing millions of profiles and photos. The data come from iMatchup.com, LoveAccess.com, Tickle, True.com, and Lycos’ own Matchmaker.com. The index of Lycos Dating Search will be refreshed daily and use of the search engine will be free. Lycos will sell ads and charge partner dating sites for every click they will receive.

File under: love search engine, lycos, lycos dating service

Valentine’s Day on Lycos

on February 11, 2005 by Martina Comments

Valentine’s Day searches have increased 172 percent over the past week. It seems like women are short of ideas for this year’s presents. Lycos says while Valentine’s gifts for him made the top 10 list of most popular Valentine’s Day-related searches, Valentine’s gifts for her did not. In fact, searches for gifts for him are four times more popular than gifts for her. The other reason might be that men have already bought a Trilogy for their loved women and don’t need other ideas… I’m trying to convince myself this is the reason, not the fact they aren’t going to buy any present Here you can also check out the most popular Valentine’s Day search terms.

File under: lycos, valentine's day

MovieLink and Lycos: co-branding deal

on October 21, 2003 by Martina Comments

Reuters reports that Online film download service Movielink is launching a Web site with Internet portal service Lycos in a co-branding deal made in order to widen its customer base. The new site, at http://lycos.movielink.com, will allow Lycos users to easily access films from nearly every major Hollywood movie studio.

File under: co-branding, lycos, movielink

Disney picks Lycos Europe to promote the Pirates

on September 12, 2003 by Martina Comments

Disney has signed an agreement with Lycos to promote the movie “Pirates of the Caribbean” through Europe (which in Italy becomes “The curse of the first moon”, boh!). Nine countries will be involved in the campaign that will take advantage of a special web site in nine languages. Disney is trying to take advantage of the very well established Lycos communities. Users might play the characters online by challenging other people throughout Europe in the Fight Club (that will be hosted on Lycos web site). There will also be a chat room and a competition to win the movie gadgets.

File under: disney, lycos, online competition, Pirates of the Caribbean

Lycos new face… ops, muzzle

on June 23, 2003 by adverblog Comments

Lycos held auditions for the new role in London after deciding, in a blatant case of ageism, that the current Lycos dog was too old for the job. As reported on Revolution Magazine they have now picked Monte… Advertising rules are tough, even for dogs

File under: lycos

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