Tag archives: lynx

LYNX partners with Australian Red Cross to encourage young men to donate blood

The local activation extends LYNX’s global ‘Make Love, Not War’ campaign, which first aired during the Super Bowl, by asking Australian guys to make the ultimate demonstration of love: a blood donation in the name of peace as part of the partnership with the Australian Red Cross Blood Service. Agency Soap Creative

Read more…

AXE Neuro Lab

Axe Japan has examined women’s effects towards the AXE/LYNX scent, by having them wear a device that can detect and visualise their biological reaction. Weird and very Japanese. Fun!! Ohh and it’s FLASH - been a while since we’ve seen that!! Read more…

Axe Apollo : ticket to space

To infinity and beyond ! Axe (Lynx) is launching its Apollo Space Academy campaign, and will give the opportunity to 22 people around the world to win tickets for a space trip.

Read more…

Lynx Invisible Anarchy

Imagine a house full of anarchy - but the only way you could see it, is if you wore the right glasses! Lynx Australia promoted their new scent Anarchy (for men and women) with a world-first ‘invisible video’ stunt. A house in Sydney’s busy party district Darlinghurst was decked out with large LCD screens instead of windows. Wearing the right kind of (polarised) glasses was the only way to discover the sexy and anarchic things going on within the house. Read more…

Lynx launches Spray App

I’m sure loads of teenagers (and not only) will love the new mobile app launched yesterday, April 1st, by Lynx. The Lynx effect goes mobile, with astonishing results. Love the fact that even a deodorant brand is able to keep the pace of technology to provide new services and even evolve it’s product. Read more…

Axe Anarchy is coming

Anarchy is coming to Axe, the newest ad campaign for AXE/LYNX. They have also introduced a Graphic Novel that is going to be written by you. Read more…

Lynx Roar Off

In the UK Lynx has launched an amusing online campaign to promote its fragrances. The concepts features sexyness back in the prehistoric era and is also brought to life through a Tv campaign.

Read more…

Lynx Anti Soap Squad

Lynx have made male soap use a crime in Australia and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel. The website launches with a contest where guys can dob in mates who use soap, posting their friends on the wall of shame. It also features a 2 minute web film showing the squad in action.

Lynx Towelboy stars on Myspace

I’m back from the holidays… (sigh!) and Lynx has become the first UK advertiser to launch a ‘branded community’ on MySpace (there is no connection between the two things, I just needed an incipit after 2 weeks off As reported on New Media Age (reg. req), Towelboy is a semi-naked superstar who stars in the latest Lynx’ tv spot. Towelboys’ homepage on Myspace works as a gateway to Lynxboost.com, and therefore looks pretty basic a part from a very simple advergame integrated in the page. On the other side, Lynxboost is actually much more interesting and entertaining.

Join the LynxJet Club

A new sexy and ironic campaign by Lynx. In Australia, they have launched the LynxJet, a fictional airline full of virtual (?) sexy hostesses who will grant men a lot of fun. Lowe Hunt is behind the campaign (Interactive Creative Director: Jaime Corker). There is also an exclusive Mile High Hotel which you can book, but be aware that they “reserve the right not to deliver if we think you are a sick bastard, or we just simply can’t be bothered“. Actually, after doing some research on Google, I’ve found out this campaign isn’t really new. Lowe Hunt says it has been a huge success, so here is the reason why I post about it: sex sells. Sadly, every marketer should keep this in mind.