Digital advertising and marketing: only the best ideas worldwide, since 2003

Wash me

on January 10, 2006 by Martina Comments

Yes, ok, “sex sells”, but Lynx is always so smart in creating original and funny campaigns… I’ve found this ad on AdHunt, I guess Bartle Bogle Hegarty did it, but I’m not sure. It was created by Lowe Hunt Sydney.

File under: Bartle Bogle Hegarty, lynx

Merry Lyxmas!

on December 22, 2005 by Martina Comments

Create your own, personalized and most of all, “sexy” Christmas card with the latest Lynx viral idea created by Dare. Just visit www.lynxmas.com. Nice idea, I’m sure men will love it, and women will ignore. The negative aspect is that having the girls spelling the message just takes too long.

File under: christmas, dare digital, lynx

Ben Affleck the new face for Lynx

on August 25, 2005 by Martina Comments

Sometimes strange things happen. Today, for example, Brand Republic reports that Bartle Bogle Hegarty signed up Ben Affleck as face for Lynx. The handsome but not so good actor will star in a commercial shot in Los Angeles.

File under: ben affleck, lynx

“Hot” online marketing

on August 3, 2005 by Martina Comments

Warning: before clicking on the links in the post, make sure your volume is low. Lynx Lips, discover the Lynx effect and a series of sexy moans… When she’s hot, it’s sexy. When you’re hot, you stink… Another viral idea to promote a body spray to the male public. Mix videos, music and scratches to create your own sexy Old Spice spot. [Links via Adrants and Marketing Relationnel]

File under: hot advertising, lynx, old spice, viral marketing

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